The PCO Alliance has had a very busy past couple of months. We have continued with Industry challenges going back to Level 4 lockdown, and the ensuing on going battles to have events and exhibitions re-opened in a responsible and sustainable way.

We have also done a complete face lift to our CI. You will notice the smart new look which can be seen in all our communication. Some of our focus has also been on some crucial social investment projects recently.

With the recent unrest in Kwa Zulu Natal and Gauteng in July, and the subsequent dire consequences for thousands of people and their livelihoods, it was heart warming to witness the generosity of ordinary South Africans. Organisations such as Gift of the Givers, Hope SA and Rebuild SA did a wonderful job of distributing food, supplies and aid to the stricken areas. The PCO Alliance partnered with Solidarity Helping Hands / Solidariteit Helpende Hande – They are a Non Profit and receive no funding from Government. The PCO Alliance Network’s members contributed funds and our Chairperson, Ellen Oosthuizen one of our members, Babs Smith undertook the mammoth task of shopping for our contribution to Solidarity Helping Hands / Solidariteit Helpende Hande. They transported and delivered dry goods and staples – including dog food – to the affected areas.

With August being Women’s month, the PCO Alliance members once again donated funds for the South African United Business Confederation’s #GirlYouAreWorthy initiative. The initiative is supported by the Social Development Midrand, Region A. Young ladies of ages 17 and 18 from the Diepsloot, Glen Austin and Ivory Park Orphanages and Foster Homes attended the SAUBC Intergeneration Power Session. The girls were hosted to a fun and informative day in a safe, happy environment. Our Chairperson Ellen Oosthuizen and our Secretary, Angelique Smith did the PCO Alliance Network proud and gave the girls some wise words of advice and encouragement.

We are looking forward to an easing of lockdown restraints on events, and are encouraged that some members have started engaging in physical events – albeit still small gatherings – and many of us are working on end of year events and events for 2022.


By Cheryl Norwood-Young

ON BEHALF of the PCO Alliance Network

31 August 2021